Anyone working in real estate sales benefits from the advancing digitalization. The software market now offers more digital solutions for this area than ever before. As there is so much choice, in this article we will show you how classic broker software such as onOffice, Propstack or FlowFact differs from specialized sales software such as Investagon – and which solution is particularly worthwhile for which application.
What is broker software – and what is it used for?
Broker software refers to (usually cloud-based) programs that map the day-to-day work of a broker, from initial contact to the marketing of a property, and support real estate experts in their day-to-day business. Important functions that such software performs are, for example
- Management of customer contacts and properties
- Creation of exposés
- Calculations relating to properties and purchases
- Interfaces to real estate portals
- Workflows for requests and scheduling
Typical representatives are solutions from providers such as onOffice, Propstack or FlowFact. These tools are primarily aimed at residential and commercial real estate agents. There is also real estate software that goes beyond traditional brokerage challenges and focuses on valuation and market analysis or allows real estate experts to manage their marketing campaigns.
What is the difference between Investagon and other broker software?
The market for estate agent software offers numerous solutions for different requirements. Many providers of real estate agent software focus on the needs of real estate agents and primarily support acquisition, marketing and customer management. For example, they simplify the management of customer contacts, the planning of appointments or the answering of inquiries from potential buyers and tenants.
Investagon takes a different approach: the platform is specially tailored to the challenges of investment sales and combines market data, sales management and analysis for investment properties.
What can Investagon do?
The software for real estate sales was developed by sales specialists for sales specialists and is a comprehensive solution that covers various aspects of real estate sales. With the software, real estate professionals manage, among other things
- Customer and extensive property data
- Commissions
- the notary process
Investagon combines all of this with market data and analyses. As a result, the tool not only enables an efficient and seamless sales process, but also offers a holistic view of the real estate market and potential returns.
Who is classic broker software suitable for – and who is Investagon suitable for?
Classic broker software is particularly suitable for brokers who market residential or commercial real estate individually and require a flexible CRM with brochure creation and portal interfaces.
Investagon, on the other hand, is ideal for sales organizations, property developers and investment brokers who sell investment properties and want to map their entire sales process, including market data, financing calculations and commission processing, in a single solution.
Overview of broker software types
| Software type | Examples | Ideal for | Typical focus areas |
| Classic broker software (CRM) | onOffice, Propstack, FlowFact | Residential and commercial estate agents | CRM, exposés, portal interfaces, appointment and inquiry management |
| Valuation and analysis tools | IWA, PriceHubble, Sprengnetter, KIM | Valuation and market analysis | Valuation methods, market prices, expert opinions, market reports |
| Sales software for capital investments | Investagon | Property developers, project developers, investment distributors | Investment sales, market data, sales network, consulting |
Comparison of Investagon and Propstack
Propstack is one of the best-known providers in the field of brokerage software and focuses on CRM, property management and marketing via real estate portals. Investagon also offers CRM functions, but focuses on investment properties and a structured, data-based sales process.
Propstack helps brokers to organize contacts, properties and activities efficiently on a daily basis. Investagon also offers real estate calculations, market data integration and commission processing to support sales teams in the investment segment in particular with sales growth.
Comparison of Investagon and OnOffice
OnOffice is an established software solution for brokers that, like Propstack, offers extensive CRM functions. The tool is very flexible and can be adapted to individual needs. However, many extensions are often necessary for which additional costs are incurred.
Investagon supports sales employees with focused functions to optimize their sales process. Instead of a multitude of modules, three clearly structured packages are available that bundle the most important functions for lone fighters, teams and larger companies. This allows you to keep an eye on costs and concentrate on functions that directly contribute to your sales success.
Comparison of Investagon and FlowFact
FlowFact is also a popular broker software that optimizes customer management and sales. Important functions such as digital exposés and property management are available for this purpose.
Investagon goes much deeper when it comes to lead generation, sales promotion and enriching offers with market data. Through analyses, location data and detailed financing calculations, sales specialists can provide potential investors with the information they need to make an informed purchase decision – especially for remote investments or complex capital investment products.
Comparison table: Investagon, Propstack, OnOffice and FlowFact
The following table summarizes the most important differences between the various software offerings.
| Functions | Investagon | Propstack | OnOffice | FlowFact |
| Affiliated distribution network | Yes | No | No | No |
| CRM functions | basic functions | extensive | extensive | extensive |
| Object management | Yes | Yes | Yes | Yes |
| Notary coordination | Yes | No | No | No |
| Commission functions | Extensive | Basic functions | Basic functions | Basic functions |
| Dashboards and analyses | Yes | Yes | Yes | Yes |
| Integrations | Diverse | Limited | Diverse | Limited |
It should be emphasized that Investagon offers important advantages in the acquisition of properties. The tool gives you access to a wide network and makes it easy to find exciting investment options for your clients.
When is Investagon’s real estate software worthwhile?
Investagon’s solution enables companies such as property providers, developers or builders who have not yet focused on sales to maintain an overview of their processes and optimize them without any effort. Among other things, Investagon enables more efficient sales workflows thanks to integrations with other tools and networked processes, a simple CRM and the ability to create personalized exposés and offers.
Those who already have established sales processes can improve their day-to-day efficiency and collaborate more easily with partners. The software is also worthwhile for sales organizations that want to map their entire sales process in one software and benefit from data-driven analyses.
If you regularly place investment projects, coordinate several sales partners or work with high transaction volumes, specialized sales software is often more efficient than generic broker software.
The right software determines your sales success
Which software you choose depends on your individual sales needs and objectives. While many providers focus on the specific requirements of traditional brokers, Investagon offers a comprehensive solution that combines market data, processes and analyses.
With the real estate software, you optimize important aspects of real estate sales, especially in the area of capital investments, and secure the gold standard in sales.
Before you make a decision, it is advisable to test the functionalities in detail with a trial version and make sure that the software you choose suits you and is easy to use. If you sell investment properties and are looking for a solution that combines sales, data and a partner network, Investagon is a strong alternative to traditional brokerage software.
It’s best to start right away with a no-obligation test from Investagon.
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Frequently asked questions about comparing broker software
Which broker software is suitable for classic residential real estate?
For traditional residential and commercial real estate, many brokers use solutions such as onOffice, Propstack or FlowFact, as these cover a wide range of CRM, brochure and marketing functions.
When does Investagon make more sense than traditional broker software?
Investagon is particularly worthwhile if you sell investment properties and want to bundle your entire sales process including market data, financing calculations, commission processing and notary processes in one platform.
What criteria are important when comparing broker software?
Important criteria include cloud capability, functional scope in the CRM and marketing area, interfaces to portals and other tools, GDPR compliance and the mapping of your specific business model.
Can I combine Investagon with existing broker software?
Many companies use Investagon in parallel with existing systems to professionalize the sale of investment properties in a targeted manner and to supplement data from other tools. This allows you to benefit from specialized functions without having to replace your entire system landscape immediately.
