Digitalization in the sale of investment properties is challenging: processes are complex, many parties work together – and customers expect trustworthy advice and reliable, comprehensible facts before making a purchase decision. Investagon supports property developers and professional real estate sales companies in standardizing and automating their processes – and provides up-to-date market data for sound, convincing advice via the integration of PriceHubble.
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PriceHubble: What makes your company stand out?
Investagon: Property developers and real estate sales companies face the challenge of digitizing their processes when selling investment properties in order to be able to react better to market changes – and at the same time to develop stable sales channels, especially when owner-occupier sales or global sales are weakening.
Investagon is the specialized sales platform for the sale of investment properties in partial ownership to investors. Our customers use it to digitalize their sales and settlement process and at the same time create more security in their advisory services – thanks to structured data, automated workflows and integrated calculations, among other things.
In addition to the consulting component, there is a second key advantage that sets us apart: Sales in our niche typically take place off-market – not via traditional platforms, but via sales organizations linked to networks. As over 90% of professional companies in this segment use our data standard, property providers and sales organizations can connect their offers more quickly, in a more structured way and to many suitable partners – and place properties efficiently in the network.
In short: Investagon combines fact-based advice with reach in the relevant sales network.
What user benefits do you see in relation to PriceHubble?
The integration of PriceHubble provides Investagon customers with up-to-date, location-specific market data directly in the property view. This can be called up with just a few clicks during the advisory process and provides reliable arguments – for example on market trends and the classification of location and price level – to make it easier for investors to make fact-based decisions.
Distance often plays a major role, especially when it comes to investment properties: buyers are based in Munich, for example, but the right investment opportunity is in Leipzig. Because many prospective buyers intuitively tend to buy locally (“location bias”), precise market data helps to realistically classify the market even from a distance – and to base the purchase decision on facts rather than gut feeling.
What exactly do you offer your customers?
Investagon is a full-service platform for the sale of investment properties. Our customers use it to digitalize their entire process in one system: from the structured recording and preparation of property data to digital documents (e.g. exposé including calculations) to the central organization of all sales-relevant information and collaboration with internal and external sales teams.
As a specialized solution for investment properties, Investagon can also be seamlessly integrated into existing system landscapes via interfaces.
How exactly can we imagine this?
With just a few clicks, our users can connect with other organizations in the investment property sector and then exchange property and reservation data on the basis of a uniform data standard – quickly, comprehensibly and without media disruptions.
The special thing about it is that because this standard is established in many professional sales organizations, it creates a real advantage for property providers in their day-to-day business. Properties can be efficiently placed in an existing sales network without having to set up new data formats, manual reconciliations or additional tools each time.
To ensure that our customers remain flexible in the long term, we also offer an Open API. Investagon can therefore be easily integrated into existing software setups – without the need for time-consuming individual development – and is often used as a central hub for data, documents and partner processes.
What advantages do you see for your users?
Investagon increases the probability of closing a deal on two levels: better advice and better placement.
- Consulting: Advisors can present property information in a structured and complete manner and enrich it with market data via the PriceHubble integration. This creates transparency and security – especially for remote investments and in phases of rapid market movements.
- Placement: The established data standard and networking with many professional sales organizations makes marketing more scalable. Property providers can market their offers more efficiently to the investor target group – as an attractive alternative when owner-occupier demand fluctuates or en-bloc is not the right model.
Another advantage that many customers particularly appreciate is the central document and data management: a central data room for each property enables secure exchange with just a few clicks – for example between property providers, sales agents, investors and financing partners. Different information statuses and searching for the latest version of a document are now a thing of the past.
The result: less manual effort, faster processes and professional, data-driven sales – with greater customer satisfaction and better planning for property providers and sales teams.
Find out more about how Investagon customers benefit from working with PriceHubble in our software update.
Sales via the largest network for investment properties
With Investagon, you can reach up to 90% of the relevant distributors and property providers throughout Germany.
